Sales, Marketing and Business Operations

Do you want to start a business or strenghten yourself in sales, marketing and business operations?

The purpose of the course is to strengthen knowledge and increase skills of those who work, or are interested to work in sales, marketing or starting their own business. The course is 440 hours long, and it‘s possible to apply it for up to 22 credits at a secondary school level.

Goals. The participant will:

  • Strengthen self-confidence and assurance when it comes to professional work related with sales, marketing and business operation.
  • Gain skills in generating plans in connection with sales, marketing and business operations, and following them through.
  • Has good insight into business operations.
  • Demonstrate skills in:
    • Managing projects
    • Preparing own business
    • Sales and marketing work
    • Starting a private business and generate markerting, operation, and business plans for the company
    • Using a variety of tools and processes applicable to business operation

Course modules and emphasis:

  • Information Technology (integrated throughout the program)
  • Study techniques and Portfolio
  • Goal setting
  • Introduction to Developing a Business Plan
  • Entrepreneurship and business start-up
  • Planning using spreadsheets
  • Speech and conduct
  • Communication
  • Business calculus
  • Key numbers and cash
  • Sales techniques and networking
  • Project management
  • Negotiation techniques
  • Developing marketing material
  • General marketing
  • Market investigations
  • Marketing and the Internet
  • Marketing and social media
  • Developing a business plan (Final Project)


Completed assignments, 80% attendance, and active participation. All participants are expected to complete final projects which include developing a business plan, and participate in a sales and marketing exhibition where participants get the opportunity to introduce and sell their products or services.


Classes are taught three afternoons each week. A great emphasis will be on assignments, hands-on exercises, team work and discussions, there is a final assignment, but no final exam. The course is based on a certified curriculum from Fræðslumiðstöð atvinnulífsins (The Education and Training Service Centre).

Courses take place from 17-20 on Mondays and Wednesdays. Participants can also choose to attend support classes in information technology that take place online on Fridays from 17-19. Some of those will be mandatory. 

More information provided by Hrannar and Hólmfríður
at phone number 421-7500 or at

Price of course fees is published but could be modified

Verð: 108.000
Tímabil: 15. ágúst - 11. maí

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Sales, Marketing and Business Operations